About us

« A destination is never a place, but rather a new way of looking at things. »
Henry Miller

This quote is the starting point of the Stay Casual adventure… It is during a trip that the adventure « Stay Casual » began in 2019 in Dubai, United Arab Emirates. A true new fashion metropolis, the jewel of the emirates has found in this universe a true means of expression that brings together people from all walks of life in the 4 corners of the globe.

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Casual attitude, a new mode of expression

Being casual is a casual style from streetwear that combines sobriety and elegance. Since its integration in numerous collaborations, each one more unexpected than the other, the casual attitude has been democratized to become a place of choice within luxury houses in a few years. This art of living is now part of our daily life. 

Dior x ARSHAM Tee

Exceptional Houses 

Dior, Stone Island, Gucci, Prada and many others are among the brands that share this state of mind. We make it a point of honor to respect the charm and allure of these brands. That’s why all our products come exclusively from showrooms dedicated to fashion and haute couture. They are available to Stay Casual employees in the European « Big Four » cities such as Milan, London or Paris. The authentic products are selected by us among the collections with a will to propose you an exclusive offer. 

Exclusive private sales 

We reflect the raw and pure values of streetwear through the excellence of these high fashion houses. It is also the assurance of finding authentic first choice items at competitive prices on a regular basis.

The establishment of exclusive access to exceptional pieces gives a unique character to our company. Our wish is to democratize the know-how of the great names of luxury associated with the fresh wind of streetwear and the sobriety of the « casual attitude ».